FOR MORE INFORMATION: Dee Dee Poteete Director of Communications deedeepoteete@visitsanantonio.com 210/207-6708

FOR IMMEDIATE RELEASE: Sep 19, 2008

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The San Antonio Story Continues with New Destination Video

 

City’s Convention & Visitors Bureau Debuts Sales, Marketing Tool

A destination as visual as San Antonio comes alive in “The San Antonio Story,” the official new sales and marketing video for the city as a tourism and meetings destination. The three-minute feature video was rolled out September 16, 2008, to local hospitality partners. Colorful, fluid and dynamic - much like the city itself - it highlights the culture, history, cuisine, heritage, attractions and people of San Antonio - a city that draws more than 26 million visitors annually.

“This is an important element in our ongoing strategy to position San Antonio as a top tier destination,” said Scott White, Executive Director of the San Antonio Convention & Visitors Bureau (SACVB). “The video tells a beautiful and emotional story that bridges all things that define us as a true, all-American authentic destination. In three minutes, we are able to share our unique charm, historical significance and rich cultural tapestry.”

Original music takes the viewer on an emotional journey; from the famous River Walk, historic icons, to rolling hill country, swirls of folkloric dancers, and culinary delights.

The video is part of San Antonio’s positioning campaign “Deep. In the Heart.” which was unveiled in February and has branded the destination through a new logo, positioning line, advertising, website, print collateral and more. The video is live on the SACVB’s website and is available by DVD to hospitality clients such as meeting and group travel planners.

The SACVB and Bromley Communications coordinated a crew of over 40, shooting at more than 30 locations in less than a week. Editing over 50 hours of film down to three minutes took months and endless hours of collaboration.

“We market San Antonio both domestically and internationally, and this will be seen all over, spreading the breathtaking visuals, and encouraging more interest in our city,” said Sandy Smith, SACVB Director of Marketing.

Besides the September 16 website posting, Smith shares roll out plans via email to more than 300,000+ consumers who have opted into the SACVB’s website; dissemination through video portals such as YouTube, Yahoo Video, Video Globetrotter, Travelistic; inflight on Continental Airlines flights and other outlets. The sales team will utilize this new tool at industry tradeshows and sales missions.
“The San Antonio Story” can be viewed at www.visitsanantonio.com. The site offers extensive information for those planning leisure and business travel to San Antonio.