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Cowboy Culture

The American cowboy, that iconic image of the rugged rancher resonates the world over, but you don’t have to go far to make your cowboy fantasy a reality. This vital culture still thrives throughout the dude ranches and old-time dance halls that dot the Texas Hill Country, providing plenty of opportunities for visitors to immerse themselves in a truly authentic Western experience. The fact that San Antonio’s history is deeply rooted in the Old West means you don’t just feel like a cowboy when you’re here—you can also meet or be one.

Birthplace of the American Cowboy

Roping steer, riding bulls and busting broncos are traditions that can be traced back to San Antonio's earliest days, when Texas was ruled by Spain and Spanish vaqueros were proficient in roping and rounding up cattle.   Read more

How to be a Cowboy

First things first—you have to look like a cowboy, and that means knowing where to get authentic gear. Secondly, you’ll want to hang out with cowboys. You’ll find them in dancehalls, dude ranches and, of course, at the rodeo.   Read more